By Dianna Brodine, vice president, editorial, The American Mold Builder Every mold building company operates with a set of metrics guiding its decision-making process. Is it time to hire? Purchase new equipment? Find a new market or customer set? … Close the doors? Whether simple to calculate or incredibly complex, metrics often are the determining factor … but what if … [Read more...] about Simple Metrics to Drive Efficiency and Profitability
Sales & Marketing
Shared Tips and Ideas for Approaching Everyday Sales and Prospecting
by Lindsey Munson, editor, The American Molder Builder The American Mold Builder Association held a virtual forum in early November, it was a collaborative and informative event that lead to discussing and actively engaging in sharing ideas and best practices for marketing and sales team techniques, prospecting to win the lead and aligning qualified sustainable customers. … [Read more...] about Shared Tips and Ideas for Approaching Everyday Sales and Prospecting
AMBA Launches New Work Capacity Tool
by Lindsey Munson, editor, The American Mold Builder 5, 4, 3, 2, 1 ….and we have lift off! The American Mold Builders Association (AMBA) is excited to announce the launch of the AMBA Work Capacity Tool – an innovative resource now available to help mold manufacturers share and fill capacity when needed. Designed specifically for AMBA member shops, this online, members-only … [Read more...] about AMBA Launches New Work Capacity Tool
Marketing Virtually in a Contemporary World
by Lara Copeland, writer, The American Mold Builder For much of history, sales and marketing efforts in the moldmaking industry have been slim and primitive in nature. A great deal of the networking was intimate and nearby, perhaps conducted on the golf course or in restaurants. But that landscape has evolved over the last 20 years, and the COVID-19 pandemic was just the … [Read more...] about Marketing Virtually in a Contemporary World
Quoting: A Business Improvement Process
By Hallie Forcinio, contributing writer, The American Mold Builder Successful quotes depend on good information and communication, but strategies behind responding to a request for quotation (RFQ) vary. Some companies respond to all requests, others are more selective. Accede Mold & Tool Co., Inc. (Rochester, New York) and Westfall Technik Inc. (Willernie, Minnesota) … [Read more...] about Quoting: A Business Improvement Process
North American Automotive Tooling Spend Declines 31%: What’s Next for Tool Builders?
By Dianna Brodine, managing editor, The American Mold Builder While the COVID-19 pandemic accelerated certain trends within the automotive tooling market, the wheels had been in motion throughout the past decade, said Laurie Harbour, president and CEO of Harbour Results, Inc. (HRI), during a recent webinar focused on the results of the Harbour IQ study on the current state of … [Read more...] about North American Automotive Tooling Spend Declines 31%: What’s Next for Tool Builders?