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AMBA 2024 Sales and Marketing Forum
August 21 @ 10:00 am - 2:00 pm
Virtual | –
Don’t miss the opportunity to learn alongisde sales and marketing peers during the AMBA 2024 Sales and Marketing Forum!
This virtual, half-day event will feature insights from two marketing and sales professionals, AMBA member best practices in everyday sales and marketing activities and an all-group peer networking session, where attendees will have the opportunity to address challenges and share best practices with others on the line.
Cost: $89/attendee. For groups of two or more, a conference room rate of $129 is available. Please contact the AMBA offices at info@amba.org or 317.436.3102 to take advantage of the group rate.
Agenda (subject to change)
*all times are listed in EST
| 10 – 10:15am | Welcome and Introduction |
| 10:15 – 11:15am | Modernizing Your Sales Strategies |
| Presenter: Keith Bradt, Kallen Sales Development | |
| Manufacturers today are in a period of rapid innovation relative to how many of their functional groups operate. They are leveraging emerging technologies and adjusting their manufacturing strategies into more efficient models to remain competitive in today’s economic climate. At the same time, in many of those same companies, the sales teams are falling behind, operating in a legacy model that no longer serves them as well as it should. During this presentation, attendees will learn the trends and technologies that could enable businesses to accelerate growth, shorten the sales cycle and help executives, sales and marketing professionals leverage data to make better business decisions. | |
| 11:15am – 12pm | AMBA Member Panel: Best Practices in ROI-Driven Marketing |
| Facilitator: Shelly Otenbaker, WayPoint Marketing
Panelists: Becca Peterson, Industrial Molds, |
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| 12 – 12:10pm | Break |
| 12:15-1:15pm | First Impressions – Digital Marketing and Website Strategy |
| Presenter: Jimmy Renallo, Creative Technology
Manufacturers often face several unique challenges when it comes to marketing. Unlike consumer-focused industries, manufacturing companies typically operate in B2B markets with longer sales cycles, complex products and a more technical audience. Addressing these challenges requires a strategic approach, focusing on building a robust digital presence, strategic planning and a willingness to continuously learn and adapt. By addressing these issues, manufacturers can build stronger marketing foundations and better connect with their target audiences through their digital and online presence. |
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| 1:15-2pm | Peer Networking |
