By Shelly Otenbaker, president, WayPoint Marketing Communications As in many industries, the B2B sales and marketing landscape has significantly changed in the last 12 months for manufacturing. Many of the tools and techniques traditionally used to find and convert leads simply are not available or possible now. But one tool – content marketing – has proven to deliver … [Read more...] about Creating and Distributing Quality Marketing Content
Articles
Emerging Leaders Address Decision Making and Leadership
By Rachael Pfenninger, Director of Strategic Execution, AMBA On June 22, 2021, members of AMBA’s Emerging Leaders Network met in person for the first time in more than 18 months at AMBA Conference 2021’s pre-conference session. Facilitated by keynote speaker Phil Van Hooser, Phil Van Hooser Associates, this session investigated the intricacies of decision making for … [Read more...] about Emerging Leaders Address Decision Making and Leadership
Five Places to be on the Lookout for Fraud
By Christina Solomon, CPA/CVV, CFE, CGMA and Michael J. Devereux II, CPA, CMP, Wipfli/Mueller Prost Fraud takes on many forms, resulting in substantial financial losses and exposing your company to undue risk. Fraud can be perpetrated by internal sources – those employees, managers and even owners who are implicitly trusted, yet this group historically has caused losses … [Read more...] about Five Places to be on the Lookout for Fraud
AMBA Conference 2021: A Look Back at the Connections Made and Content Shared
After more than a year apart, AMBA Conference 2021 was the venue for the reunion of the mold building industry. Held in Grand Rapids, Michigan, from June 22 to 24, the event theme was Connections Reimagined!, and what better name than that for a group as tight-knit as American mold builders? Attendees traveled from 14 different states, with more than 150 tool builders … [Read more...] about AMBA Conference 2021: A Look Back at the Connections Made and Content Shared
China Tariffs Remain with Pressure Building in Washington
By Omar Nashashibi, The Franklin Partnership, LLC As the November 2020 election neared, word spread throughout Washington, D.C. international trade circles that China preferred then-Democratic candidate Joe Biden win the White House over President Donald Trump hoping for more stability in relations. Fast forward eight months and the word spreading throughout those same trade … [Read more...] about China Tariffs Remain with Pressure Building in Washington
Ray Coombs is the 2021 AMBA Mold Builder of the Year
By Cienna Sorell, writer, The American Mold Builder At the 2021 AMBA Conference in Grand Rapids, Michigan, Raymond Coombs Jr., founder and president of Westminster Tool, was named AMBA Mold Builder of the Year. A leader within his own company, in his community and in the industry, Coombs has earned the respect and admiration of his peers. Continuous Investment Ray Coombs … [Read more...] about Ray Coombs is the 2021 AMBA Mold Builder of the Year