By Shelly Otenbaker, president, WayPoint Marketing Communications Throughout the past three years, the manufacturing industry has experienced a series of challenges that have made it difficult for companies to remain competitive and, in some instances, keep finished goods in the marketplace. As a result, it has become increasingly more important for manufacturers to … [Read more...] about Creating a Win-Win with Reshoring
Solutions
Simple Metrics to Drive Efficiency and Profitability
By Dianna Brodine, vice president, editorial, The American Mold Builder Every mold building company operates with a set of metrics guiding its decision-making process. Is it time to hire? Purchase new equipment? Find a new market or customer set? … Close the doors? Whether simple to calculate or incredibly complex, metrics often are the determining factor … but what if … [Read more...] about Simple Metrics to Drive Efficiency and Profitability
Onboarding and Training are the Third Steps in Workforce Development
Nicole Mitchell, writer, The American Mold Builder The process of recruitment and interviewing is completed, and the prospective employee officially has signed on to the company – though not easily. In recent survey data, nine-in-10 mold builders currently have open positions at their companies. Of those companies, 88% face either moderate or severe challenges in finding … [Read more...] about Onboarding and Training are the Third Steps in Workforce Development
Interviewing is Step Two in Workforce Development
by Nicole Mitchell, editor, The American Mold Builder Those in the manufacturing industry know that it’s important to always have options – especially in a world where the Great Resignation still is occuring. For the most part, members of the American Mold Builders Association follow that rule. In fact, 58% of AMBA members are actively seeking potential employees at all … [Read more...] about Interviewing is Step Two in Workforce Development
Sales, Marketing and Customer Communication in the Time of COVID-19
By Dianna Brodine, managing editor, The American Mold Builder Relationships are at the heart of successful sales and marketing activities, and ongoing customer relationships rely on effective and consistent communication. The COVID-19 pandemic has simultaneously increased the need for sales and marketing activities and reduced accessibility to customers and prospects. During … [Read more...] about Sales, Marketing and Customer Communication in the Time of COVID-19