By Dianna Brodine, managing editor, The American Mold Builder Relationships are at the heart of successful sales and marketing activities, and ongoing customer relationships rely on effective and consistent communication. The COVID-19 pandemic has simultaneously increased the need for sales and marketing activities and reduced accessibility to customers and prospects. During … [Read more...] about Sales, Marketing and Customer Communication in the Time of COVID-19
Sales & Marketing
Simple and Clear Communication at Thal Precision
By Dianna Brodine, managing editor, The American Mold Builder “We’re setting ourselves up as a problem solver. If we can communicate the problem and let prospective customers know that we understand the problem – that we’ve been there, and we understand the emotional state of panic they’re experiencing – then we’ve gotten through one barrier. And, if we say, ‘Here’s how we … [Read more...] about Simple and Clear Communication at Thal Precision
Recruiting the Next-Generation Workforce
By Brittany Willes, contributing writer, The American Mold Builder Prior to the coronavirus pandemic, one of the key issues facing leadership across nearly every industry was that of recruiting and retaining the next generation of employees. For the mold- and toolbuilding industries, workforce development is especially crucial as the older generation – often with decades of … [Read more...] about Recruiting the Next-Generation Workforce
Improving Underperforming Accounts: Advice from the Trenches
By Liz Stevens, contributing writer, The American Mold Builder Knowing that creating and implementing a successful sales strategy is critical to the bottom line of any business, AMBA offered a new event centered on the sales process. The AMBA Sales Process Forum was held on February 27, 2020, in Hoffman Estates, Illinois. The forum featured presentations from best-in-class … [Read more...] about Improving Underperforming Accounts: Advice from the Trenches