By Liz Stevens, writer, The American Mold Builder During an AMBA sales and marketing strategies virtual roundtable conducted August 9, 2023, member companies and affiliates shared experiences, proven tactics and suggestions on a handful of important marketing and sales topics. Whether the issue was eliciting crucial feedback from customers and prospective customers, or how … [Read more...] about Mold Builders offer Sales and Marketing Strategies
Sales & Marketing
Creating and Distributing Quality Marketing Content
By Shelly Otenbaker, president, WayPoint Marketing Communications As in many industries, the B2B sales and marketing landscape has significantly changed in the last 12 months for manufacturing. Many of the tools and techniques traditionally used to find and convert leads simply are not available or possible now. But one tool – content marketing – has proven to deliver … [Read more...] about Creating and Distributing Quality Marketing Content