By Dianna Brodine, vice president, editorial, The American Mold Builder In 2000, a movie was released that didn’t have much of an impact on theater audiences, despite its lineup of “name-brand” young actors. Vin Diesel, Nia Long, Ben Affleck and Scott Caan had leading roles in a film called Boiler Room, a crime drama centered around a brokerage firm that spends more time … [Read more...] about We Already Are Leaders
Sales & Marketing
How to Get the Most Out of Attending NPE2024
By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. North America’s biggest and best plastics event is back and NPE2024 is coming to Orlando from May 6-10. 2024. The folks at the Plastics Industry Association (PLASTICS) have been working hard to make sure the first NPE since 2018, will be the best yet. If you are one of the over 55,000 people projected to … [Read more...] about How to Get the Most Out of Attending NPE2024
Maximizing Website Impact on Sales Funnel, Recruiting Processes
By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes
How to Get the Most Out of Exhibiting at NPE2024
By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics event is back, and NPE is coming to Orlando, Florida, from May 6-10, 2024. If you are one of the more than 2,000 companies exhibiting at the show, the booth space has already been chosen. Now what? How will your company be presented at NPE? And, how … [Read more...] about How to Get the Most Out of Exhibiting at NPE2024
Mold Builders offer Sales and Marketing Strategies
By Liz Stevens, writer, The American Mold Builder During an AMBA sales and marketing strategies virtual roundtable conducted August 9, 2023, member companies and affiliates shared experiences, proven tactics and suggestions on a handful of important marketing and sales topics. Whether the issue was eliciting crucial feedback from customers and prospective customers, or how … [Read more...] about Mold Builders offer Sales and Marketing Strategies
Creating and Distributing Quality Marketing Content
By Shelly Otenbaker, president, WayPoint Marketing Communications As in many industries, the B2B sales and marketing landscape has significantly changed in the last 12 months for manufacturing. Many of the tools and techniques traditionally used to find and convert leads simply are not available or possible now. But one tool – content marketing – has proven to deliver … [Read more...] about Creating and Distributing Quality Marketing Content