By Dianna Brodine, managing editor, The American Mold Builder Relationships are at the heart of successful sales and marketing activities, and ongoing customer relationships rely on effective and consistent communication. The COVID-19 pandemic has simultaneously increased the need for sales and marketing activities and reduced accessibility to customers and prospects. During … [Read more...] about Sales, Marketing and Customer Communication in the Time of COVID-19
Industry Resources
Reducing Dimensional Errors in Moldmaking
By Gisbert Ledvon, Director of Business Development, Machine Tool, Heidenhain Corporation In tool and moldmaking, dimensional and contour errors need to be so low as to be barely measurable and must certainly never be visible. These requirements are increasingly at odds with demands for higher productivity and lower costs. New control options offer possible solutions to the … [Read more...] about Reducing Dimensional Errors in Moldmaking
Improving Underperforming Accounts: Advice from the Trenches
By Liz Stevens, contributing writer, The American Mold Builder Knowing that creating and implementing a successful sales strategy is critical to the bottom line of any business, AMBA offered a new event centered on the sales process. The AMBA Sales Process Forum was held on February 27, 2020, in Hoffman Estates, Illinois. The forum featured presentations from best-in-class … [Read more...] about Improving Underperforming Accounts: Advice from the Trenches