By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes
Business Strategies
Reimagining Business, Data and More in the US Mold Manufacturing Industry
By Rachael Pfenninger, director of strategic execution, AMBA It is difficult for even the most forward-thinking companies to embrace innovation and the ways their companies can be run differently on a continual basis. Regardless of market specialization, workforce size or company capabilities, evaluating opportunities and transforming one’s business model can feel like a … [Read more...] about Reimagining Business, Data and More in the US Mold Manufacturing Industry
Simple Metrics to Drive Efficiency and Profitability
By Dianna Brodine, vice president, editorial, The American Mold Builder Every mold building company operates with a set of metrics guiding its decision-making process. Is it time to hire? Purchase new equipment? Find a new market or customer set? … Close the doors? Whether simple to calculate or incredibly complex, metrics often are the determining factor … but what if … [Read more...] about Simple Metrics to Drive Efficiency and Profitability
Quick Hits: Improve Throughput, Drive Sales and Manage Cash
By Dianna Brodine, vice president, editorial, The American Mold Builder What are fellow mold builders doing right now that can be implemented in other mold shops? Take a look through these information bursts for ideas on process efficiency, new business and the bottom line. Improving throughput According to Laurie Harbour, president of Harbour Results, Inc., the edict from … [Read more...] about Quick Hits: Improve Throughput, Drive Sales and Manage Cash
Operating System Upgrade and Its Impacts
By Lindsey Munson, editor, The American Mold Builder Gaining traction in the mold industry is the implementation of the Entrepreneurial Operating System (EOS), a system that integrates a set of simple, effective tools and a proven process to produce powerful business results. At the 2023 AMBA Conference, one of the breakout sessions offered to mold manufacturers was … [Read more...] about Operating System Upgrade and Its Impacts
It’s Not About Price! Strategies to Compete in the Global Marketplace
By Rachael Pfenninger, director of strategic execution, AMBA According to AMBA’s most recent Business Forecast Survey, the US mold manufacturing industry is facing its most varied landscape of challenges to date. Rising material costs and thin margins – combined with skyrocketing inflation – have forced domestic mold manufacturers to find new and creative ways to continually … [Read more...] about It’s Not About Price! Strategies to Compete in the Global Marketplace