By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes
2023 Issue 3
AMBA Emerging Leaders Take the Reins in Connecticut
By Rachael Pfenninger, director of strategic execution, AMBA On July 19-20, 2023, AMBA convened its first plant tour workshop run entirely by emerging leadership. Sponsored by the AMBA Emerging Leaders Network, this dual plant tour workshop provided all AMBA members with an opportunity to tour two facilities renowned for their workforce development efforts – Wepco Plastics … [Read more...] about AMBA Emerging Leaders Take the Reins in Connecticut
How to Get the Most Out of Exhibiting at NPE2024
By Greg Hannoosh and Mark Malloy, Next Step Communications, Inc. After a six-year absence, North America’s biggest plastics event is back, and NPE is coming to Orlando, Florida, from May 6-10, 2024. If you are one of the more than 2,000 companies exhibiting at the show, the booth space has already been chosen. Now what? How will your company be presented at NPE? And, how … [Read more...] about How to Get the Most Out of Exhibiting at NPE2024
Mold Builders offer Sales and Marketing Strategies
By Liz Stevens, writer, The American Mold Builder During an AMBA sales and marketing strategies virtual roundtable conducted August 9, 2023, member companies and affiliates shared experiences, proven tactics and suggestions on a handful of important marketing and sales topics. Whether the issue was eliciting crucial feedback from customers and prospective customers, or how … [Read more...] about Mold Builders offer Sales and Marketing Strategies
Tooling Design for In-Mold Labeling and Decorating in Durable Products
By Paul O’Hearn, engineering manager, Profile Plastics Adding decoration to injection-molded parts not only increases the attractiveness of plastic products, but also functionality and value. The inherent durable nature of appliques or ink transfer process, coupled with the ever-expanding decorative options and addition of functional electrical circuits, provides original … [Read more...] about Tooling Design for In-Mold Labeling and Decorating in Durable Products
Reimagining Business, Data and More in the US Mold Manufacturing Industry
By Rachael Pfenninger, director of strategic execution, AMBA It is difficult for even the most forward-thinking companies to embrace innovation and the ways their companies can be run differently on a continual basis. Regardless of market specialization, workforce size or company capabilities, evaluating opportunities and transforming one’s business model can feel like a … [Read more...] about Reimagining Business, Data and More in the US Mold Manufacturing Industry