Lead Generation and Marketing Strategy in a Virtual World: Tactical “To Dos”

As all mold builders navigate the second half of the year in the COVID-19 environment, many are realizing the need to shake up their lead generation and marketing strategies, but are struggling to understand how to make personal, meaningful connections when virtual meetings are the new norm.

Join Shelly Otenbaker, president at Waypoint Communications, as she shares tactical, immediately actionable “to-dos” that enable sales and marketing professionals to successfully engage potential customers. The second half of her presentation will allow for attendees to share situational challenges where Otenbaker will then provide case-by-case insights and practical implementation examples.